Yes, this is the same guy that does the Lovemaster comedy act. Yes, those are children's books! Yes, he refers to them in his stand-up acts.
A few samples:
"You have… sushi. Daddy had… fish sticks!"
"You have aromatherapy. Mommy had… Vicks Vapo-Rub!"
"You have…styling products. Mommy had… hairspray!"
"You have…a cellular phone. Daddy had… two cans and a string!"
(yes, I realize the cover of the "Daddy" book isn't showing up… very odd)